Notes from the ShopBrowseKey journal on planning festive business gifts.
How to keep the warmth of the season while making sure every colleague and client feels equally thanked, from gift choice to the words in the card.
Read more: Inclusive end-of-year gifting for teams who don’t all celebrate ChristmasWhy baubles, wooden ornaments and felt hangers make lasting business gifts, and how to design one that people actually want on their tree.
Read more: Branded tree decorations: the gift that comes back every DecemberWho to include, what to choose, how many to order and how to keep costs clear when a small business sends branded festive gifts for the first time.
Read more: Christmas gifts for small businesses: questions and answersOversized logos, skipped proofs, forgotten gift policies and missing notes: common misfires that send corporate gifts to the back of the drawer.
Read more: Eight branded Christmas gift mistakes, and what to do insteadVector files, proofs, engraving, sublimation and print: the basics of decorating festive gifts with a logo, explained in plain language.
Read more: Putting your logo on Christmas gifts: a beginner’s Q&ATurn one budget figure into a fair plan: group your recipients, choose a way to divide the money and count the costs that are easy to miss.
Read more: How to set a fair Christmas gift budget across clients, staff and partnersA month-by-month plan for branded festive gifts, with clear owners for each task and a buffer that keeps the December rush at bay.
Read more: A corporate Christmas gift timeline, from summer to December
